Design & Layout

THE ORIGINS OF BRAND

by | August 17, 2013 | brand, creative, training | 1 Comment

I want to take you on a nostalgic stroll through the catacombs of imagination in an effort to garner a solid, tangible concept of the too often intangible beastie—THE BRAND. Many people believe that brand=logo=emblem=icon. It’s not. It’s so much more. But we don’t...
Read More

BRAND FROM THE INSIDE OUT

by | September 1, 2013 | brand, creative, training | 0 Comments

In my last blog post, we discussed the origins of brand and the fact that brand is inherent in all things, even in ourselves. Let’s face it… if it exists in our experience, we have an opinion on it—and an expectation around it. The reason we strive to build a STRONG...
Read More

BRAND “YOU”

by | September 17, 2013 | brand, creative, training | 1 Comment

Over the past two blogs, we’ve explored “brand”, from the origins of branding as a concept, to defining its meaning in the modern era. In this blog, let’s discuss what we need to know about the brand, in order to make it “good”. Strong branding comes from strategic...
Read More

GRAPHIC DESIGN is a broad term, essentially describing the combination of images and text to both communicate with the viewer. “Good” design should communicate through both hemispheres of the brain, imparting written and visual knowledge, as well as a “sense” of the subject and communicator.

There’s a lot more to good graphic design than knowing how to navigate an Adobe program. Adobe cannot manage aesthetics and psychology, regardless of how amazing the software is!

Finding a good designer (as you’ve now done… sound the trumpets) is not the end of your quest towards effective visual communication, however. YOU have a very important role to play in all this.

There’s a saying in the industry… “crap in, crap out”. It’s crass, but true.

“crap in, crap out”. It’s crass, but true.

Basically, it means that we creatives can only be as good as the brief we receive. That brief is down to you. The more succinct and considered your brief is, the better we can bend our craft and talent towards meeting your stated objectives. It makes sense, really.

Writing a good brief doesn’t always come easy, though. That’s why I crafted my brief form to walk you through the process, providing you with tips to help you get the best out of your project.

My best advice? Don’t rush a brief. Don’t let it bore you. Take the time and reap the rewards of that tiny, extra investment.

Optimized by Optimole