by Jo Starling | Sep 17, 2013 | brand, creative, training
Over the past two blogs, we’ve explored “brand”, from the origins of branding as a concept, to defining its meaning in the modern era. In this blog, let’s discuss what we need to know about the brand, in order to make it “good”. Strong branding comes from strategic...
by Jo Starling | Sep 1, 2013 | brand, creative, training
In my last blog post, we discussed the origins of brand and the fact that brand is inherent in all things, even in ourselves. Let’s face it… if it exists in our experience, we have an opinion on it—and an expectation around it. The reason we strive to build a STRONG...
by Jo Starling | Aug 17, 2013 | brand, creative, training
I want to take you on a nostalgic stroll through the catacombs of imagination in an effort to garner a solid, tangible concept of the too often intangible beastie—THE BRAND. Many people believe that brand=logo=emblem=icon. It’s not. It’s so much more. But we don’t...
