CASE STUDY

NSW Fisheries | EDUCATIONAL VIDEO
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DPI said...

“We want an animated, how-to video with some inspirational text or voice over promoting our big dusky flathead as an important catch & release target, accessible to anglers up and down the NSW coast.

We want big, breeding female flatties to be respected, not exploited.

“The Secret To More Trophy-sized Flathead” animated video

Project Description

Dusky flathead are a prized fishing target all along the south-east coast of Australia. They are great fun to catch and delicious to eat. Whilst they are protected to some extent by a minimum size limit, there is no maximum size limit. This poses a problem, given that the “trophy-sized” individuals are almost always breeding females.

My Brief:

The Recreational Fishing Unit of the NSW Department of Primary Industry want to influence angler mindset, encouraging a greater participation in the practice of “catch and release” of the big girls, so that more are released back to the water in good condition, to carry on their important role in the brood stock.  

“We need to communicate that trophy-sized flathead are an important part of the overall brood stock (they produce lots of eggs) and that they are far more valuable as a renewable resource (by being released), than they are if taken..”

My brief was to deliver an animated YouTube video that:

  1. is engaging and memorable; 
  2. promotes the benefits of catch and release fishing;
  3. educates anglers about the value of keeping breeding female flathead in the estuary;
  4. provides easy step-by-step instructions on how to return a large flathead back to the water with a strong chance of survival;
  5. find a way to make the steps easy to remember.

Project Details

Client NSW Dept. Primary Industries
Date February 2017
Skills Concept Development, Script Writing, Illustration, Animation, Video Editing.
View https://youtu.be/NCgFRSoVt-E

“We need to communicate that trophy-sized flathead are an important part of the overall brood stock (they produce lots of eggs) and that they are far more valuable as a renewable resource (by being released), than they are if taken.

NSW DPI, Fisheries Unit

Project Extension

Illustrations created for the animated video were available to the client in vector formation and able to be used in on-going support material.

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