Design & Layout
GRAPHIC DESIGN is a broad term, essentially describing the combination of images and text to both communicate with the viewer. “Good” design should communicate through both hemispheres of the brain, imparting written and visual knowledge, as well as a “sense” of the subject and communicator.
There’s a lot more to good graphic design than knowing how to navigate an Adobe program. Adobe cannot manage aesthetics and psychology, regardless of how amazing the software is!
Finding a good designer (as you’ve now done… sound the trumpets) is not the end of your quest towards effective visual communication, however. YOU have a very important role to play in all this.
There’s a saying in the industry… “crap in, crap out”. It’s crass, but true.
“crap in, crap out”. It’s crass, but true.
Basically, it means that we creatives can only be as good as the brief we receive. That brief is down to you. The more succinct and considered your brief is, the better we can bend our craft and talent towards meeting your stated objectives. It makes sense, really.
Writing a good brief doesn’t always come easy, though. That’s why I crafted my brief form to walk you through the process, providing you with tips to help you get the best out of your project.
My best advice? Don’t rush a brief. Don’t let it bore you. Take the time and reap the rewards of that tiny, extra investment.