Are you considering working with me? If so, I’m stoked! All you need to do to get things moving is fill in this briefing form and I’ll get back to you just as soon as I can.

Brief Jo
What are we hoping to achieve? What are your desired outcomes?
Tell me about your preferred customer. Please don’t say "everybody”. The more succinct you can be about your target audience, the more successful our project will be. So, ‘ideally’, is your target audience male? Female? What’s their age? Where do they live? What do they like? Are they a professional/tradie/student? You get the picture... give me as much detail as you can.
What “tone of voice” is going to communicate most effectively with your audience? Professional? Irreverent? Quirky? Assertive? Informed? The options are endless. What are your thoughts? Oh... and “yes”, even graphics have a personality ;)
What’s the USP (Unique Selling Proposition) here? What is the ‘deal clincher’? Why would your ideal customer/client choose your product/service over your competitors?
Does your existing branding dictate any terms for us? Colours? Typeface? Logos? If so, list them here. If not, just type ‘none’.
Do you have any assets such as previous artwork, logos, photographs, etc., that will save me time (and therefore save you money) that you can supply? If so, list them here so that I can take them into account when quoting.
How much do you want to spend? If you’ve got oodles of money and we don’t need it, I won’t spend it. On the flip-side, if you don’t have a lot, I need to know so I can keep costs as low as possible. Time is money in this game, so a lower budget simply means less time to spend on your project.
When do you need this by? I will be sure to let you know if I can’t achieve it ;)

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