A little about me…

For the three decades (OMG!!!), I’ve worked with businesses and personalities, helping them to promote themselves in one form or another, whether through graphic design, advertising, promotions or marketing. I’ve owned a fishing rod for just as long, but it’s really only been in this new century that it hasn’t been allowed to gather dust.

My transition from casual fisho to rabidly addicted angler followed just a couple of years behind my deviation from the glossy, glamorous and pointy end of promotions and advertising, to the more strategic endeavours of marketing.

At first, I saw no connection between these two seemingly disparate passions. But as I relinquished my spirit to the grip of fishing addiction and started “just going with the flow”, a new paradigm spawned. The more I listened intently and mulled over the lessons that came my way, the more I realised that I’d heard the stories before, just in different vernacular. I was being taught principles I used day in, day out—they just looked different without the corporate suit.

Truth is, Fishing = Marketing.

And marketing is one hell of a lot more fun when you realise… IT’S FISHING!

Once I discovered this liberating secret and truly embraced the concept, both my marketing work and my fishing endeavours became measurably more successful. Joining the game in one arena brought lessons and clarity that could be applied in the other, and vice versa. They feed one another in ways I could not have imagined.

I hope that many more fishing-addicted business folk will improve their own marketing by joining me in this paradigm shift… and who knows? Perhaps their fishing will improve as well. Let’s hope my ideas and resources help you target and reel in that big fish—be it the customer or the scaly kind ;)