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THE ORIGINS OF BRAND

THE ORIGINS OF BRAND

by Jo Starling | Aug 17, 2013 | brand, creative, training

I want to take you on a nostalgic stroll through the catacombs of imagination in an effort to garner a solid, tangible concept of the too often intangible beastie—THE BRAND. Many people believe that brand=logo=emblem=icon. It’s not. It’s so much more. But we don’t...

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© Jo Starling 2018. All Rights Reserved. Please feel free to quote my articles, but please give credit accordingly and include a link back to this site (www.jostarling.com). All images are protected. Please contact Jo Starling for conditions for publishing by requesting use through my contact page.

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